Canada Coast Guard
This graphic standards manual was developed to provide general guidelines regarding Canada Coast Guard’s visual identity. It introduces an updated masthead, brochure layout, tradeshow guidelines. It provides a guide toward an understanding of the usage of CCG’s name and logo, identity colors, and typography in order to assure consistency across all aspects of use. The guidelines in this manual are not, however, intended to limit graphic creativity but to ensure that our various audiences quickly and accurately identify CCG in our communications with them. Use of distinct graphic elements sends a message of a unified institution, thereby building upon the Canada Coast Guard’s reputation.